Rugby player Ilona Maher signed a deal with Bristol Bears, hoping to boost the sport’s profile with her millions of TikTok followers. Her message of body positivity and being a high-profile woman in sport has resonated with fans. Despite only playing 20 minutes in her debut match, she attracted a record crowd and stayed afterwards to interact with fans. Maher aims to be a role model for young women and girls, promoting self-love and grace towards their bodies. Her impact on body positivity in the women’s game is seen as significant by fans and journalists alike.
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