‘Creativity is not bound by age, it only evolves with experience’: Atifa Silk on redefining success in a youth-obsessed industry | News

Ageism, gender bias, and stigma associated with experience continue to shape career paths in the advertising and marketing industry, highlighted by the 50 Over Fifty awards recognizing industry professionals for their ongoing impact and leadership. Atifa Silk, Haymarket Media’s managing director for Asia, reflects on her 20-year career, emphasizing the evolving expectations of leadership towards empathy and authenticity. Media’s role in perpetuating ageism is acknowledged, with a call to leverage it as a force for change by showcasing diverse voices and challenging stereotypes within the industry.

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