Creative Minds: How Yuhang Lin went from dreaming of magical powers to solving real-world creative problems | News

Yuhang Lin, a designer at Dentsu Creative in Shanghai since August 2023, is creatively influenced by his childhood love for sketching martial arts scenes and Chinese novels. His innovative project in London involved redesigning the Tube’s floor as a virtual reality football pitch, promoting respectful behavior. Lin admires the alternate reality game campaign for The Dark Knight and is inspired by Kobe Bryant’s work ethic. His dream dinner guest is Elon Musk, and as a child, he aspired to be the Monkey King. A traveler who recommends Lungern, Switzerland, Lin’s advice to his younger self includes betting on World Cup winners and he admires the work of CG artist Alberto Mielgo.

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