Creative Minds: Heidi Kasselman on how pretending to be an intern kickstarted her career | News

Heidi Kasselman, a creative director from Johannesburg, South Africa, has worked in various cities including Melbourne, Singapore, and Dusseldorf. With experience at agencies like BBDO and Clemenger, she embraced chaos to enter the creative field, creating memorable work like morbid radio ads. Admiring copywriters and dreaming of a dinner with Phoebe Waller-Bridge, her guilty pleasure is house shopping, and she can’t live without her Birdle app.

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