Ralph, an entertainment-focused creative agency, appointed Gareth Jones as its global chief growth officer and acting managing director of its New York office. Jones, previously with VML and WundermanThompson, aims to reintroduce longer-form, emotionally connecting content into Ralph’s strategy amidst the changing landscape of user preferences and agency practices. With a focus on human instinct and emotional impact, Ralph seeks to create meaningful connections with its audience through unique brand collaborations like the Mrs. Davis interactive activation and the Squid Game Experience promotion.
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