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The word of the year for 2024 according to Macquarie Dictionary is “enshittification”, reflecting the gradual decline of products and services online. Other notable words include “demure”, “brat”, and “Colesworth”, chosen by different dictionaries for various reasons. David Astle believes “enshittification” accurately captures the deteriorating online experiences, while the Australian National Dictionary Centre selected “Colesworth” due to concerns with supermarket duopoly. Other words considered for the title included “crapola”, “glamify”, “rawdogging”, and “kup murri”.
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