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An expert believes Coleen Rooney’s decision to join I’m a Celebrity is a strategic move to maintain her public relevance and control the narrative after the Wagatha Christie case, potentially leading to new media opportunities. By addressing personal challenges and bonding with campmates on the show, she could broaden her appeal and attract new fans. The decision to follow in Rebekah Vardy’s footsteps is seen as a power move to assert her presence in the entertainment world and capitalize on her evolving celebrity status beyond being just a WAG.
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