Kenny Atkinson’s journey in basketball took a significant turn when he was fired as head coach of the Brooklyn Nets on March 6, 2020, following a season where star players Kyrie Irving and Kevin Durant were sidelined. His dismissal was primarily due to his refusal to start DeAndre Jordan over Jarrett Allen, reflecting the growing power of player influence in the NBA. Despite his extensive coaching experience, including roles in Europe and with national teams, Atkinson became a casualty of the player empowerment era as he was replaced by Steve Nash, chosen by the star duo.
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