Chiefs Might Win Third Title in a Row but They Can’t Own the Phrase ‘Three-Peat’

The Kansas City Chiefs aim to achieve a historic Super Bowl “three-peat” by defeating the Philadelphia Eagles on Sunday, requiring an agreement with Pat Riley, who trademarked the phrase after believing his teams would win three consecutive championships in the past. Riley’s trademark covers various items like hats and shirts, earning him licensing fees from other sports teams who achieved similar feats. Other sports catchphrases like “Going for the Gold” and “You cannot be serious” have also been trademarked, showcasing the importance of protecting unique phrases in the sports industry.

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