Oxford Names ‘Rage Bait’ Word of the Year 2025

Oxford University Press has chosen “rage bait” as its word of the year, highlighting the term’s rise in usage by threefold over the past year. Rage bait refers to manipulative online tactics designed to provoke strong emotional reactions and drive engagement on social media. It surpassed two other contenders, “aura farming” and “biohack,” for the title. This trend reflects growing concerns about the impact of social media on users’ emotions.

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