Cannes Lions is beauty and the beast, says newbie

Newbie attendees at the Cannes Lions festival describe it as both a beauty and a beast, with its stunning location on the French Riviera contrasting with the intense competition and high stakes of the advertising world. The prestigious event showcases the best in creativity and innovation in the industry, but also puts a spotlight on the cutthroat nature of the business. Despite the challenges, many newcomers are drawn to the glamour and excitement of Cannes Lions, eager to make their mark and network with industry leaders.

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