Beverly Glover, co-owner of Two Old Crows Confections, has observed a saturation in Calgary’s holiday market scene after eight years of selling confections, leading to declining sales for her and other vendors. Retail analyst Bruce Winder warns that the increase in markets may overwhelm consumers, especially as they become more budget-conscious. Conversely, some organizers like Melina Serangelo believe the growing number of markets reflects rising community interest and can benefit local economies. As shoppers face an abundance of options, they often struggle to choose the right markets, emphasizing the need for unique offerings to attract customers.
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