Canada’s iconic Hudson Bay brand to survive after sale to competitor

The Hudson Bay Company (HBC), Canada’s oldest corporation founded in 1670, will sell its brand to Canadian Tire for C$30 million ($21.5 million) as it seeks creditor protection after liquidating all its stores due to challenges in the retail landscape post-pandemic and US tariffs. HBC, known for its iconic striped blankets and a range of products, experienced a surge in demand before its closure, sparking hopes for a brand revival. The sale will preserve the brand’s legacy, including in-house labels like Gluckstein and Distinctly Home, despite the shutdown of physical locations.

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