From Dubai to Lidl: How one woman's pregnancy craving launched a craze

Last week, while on holiday in the UAE, the mission was to find the viral “Dubai chocolate” bar, inspired by the Arab dessert Knafeh and exclusively sold by FIX Chocolatier since 2022. The bar, combining chocolate, pistachio, tahini, and filo pastry, gained popularity on social media, leading to imitations hitting UK supermarkets. The global attention has been described as “flattering and humbling” by co-owner Yezen Alani.

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