Christmas Ads Address Real-Life Issues in 2023

It’s early November, and Christmas adverts are emerging, reflecting key themes of 2023, such as the cost of living and masculinity. Asda’s ad features the Grinch navigating holiday shopping, while John Lewis’s advert delves into emotional masculinity, echoing themes from Netflix’s “Adolescence.” Experts note that these adverts are increasingly incorporating real-life issues, which can enhance their impact. The BBC explores how these ads reflect the year’s significant social topics.

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