Earlier this year, marketers predicted a muted Pride Month due to a pullback from brands supporting the LGBTQ+ community last year. Recent conversations with marketers confirm this bleak outlook.
Kate Wolff, founder of Lupine Creative and cofounder of Do the WeRQ, noted unrest and insecurities regarding community support after last year’s media coverage of brands’ indecisiveness and anti-LGBTQ+ legislation.
Kate Wolff, founder of Lupine Creative and cofounder of Do the WeRQ, noted unrest and insecurities regarding community support after last year’s media coverage of brands’ indecisiveness and anti-LGBTQ+ legislation.
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