The “Elbows Up” movement in 2025, inspired by Gordie Howe’s hockey maneuver, emerged in Canada as a response to U.S. tariffs and threats from President Trump, leading to significant boycotts of U.S. products. Canadians reduced spending on American goods, particularly alcohol, with U.S. spirits exports to Canada plummeting by 85% in Q2 2025. Additionally, a decline in Canadian tourism contributed to a projected $5.7 billion loss in U.S. tourism revenue. This boycott reflects strained cross-border relations and economic impacts on American businesses.
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