Best for: A product that lives up to the reputation
This is one of the most cult haircare products on the market and for a very good reason – it works. Philip Kingsley’s Elasticizer boasts endless awards, accolades and word-of-mouth recommendations for its ability to transform tired locks and leave them deeply conditioned. So popular is the product that one is sold every minute.
This is the brand’s Intensive Treatment that works harder to restore tresses to a more manageable and elastic level and with a healthier-looking sheen. You should notice the effects in just one use but it only gets better with continual application. The ingredients keep working even after it has been washed out, protecting against UV and prolonging the life of your colour. Split ends appear less obvious, hair is hydrated and it feels silky soft. Cue the compliments.
Before shampooing, apply into hair for 20 minutes – or over 60 or overnight under a shower cap if you’ve got the time – before continuing on with the rest of your routine. It may require a double shampoo to make sure all the product is removed.
