In a Time magazine report titled “How Trump Won,” it was revealed that Donald Trump’s campaign strategists consulted his youngest son, Barron Trump, as they planned to book the former president on podcasts targeting young men. They identified young men as a crucial voting group who consumed news from non-mainstream sources and appreciated Trump’s unconventional approach. The campaign enlisted a 27-year-old consultant to compile a list of podcasters for Trump to engage with, focusing on edgy bro podcasts and social media to reach this demographic.
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