European companies sound alarm over strong euro

European companies are raising concerns over the euro’s significant rise against the dollar, which has surged over 9% to a three-year high, threatening exporters already affected by US tariffs. Major firms like SAP, Porsche, Heineken, and Schneider Electric warn that this strong euro undermines their competitiveness in the US market, with potential profit losses projected in the hundreds of millions. Analysts predict that if the euro continues to strengthen, it could lead to reduced demand from US consumers and negatively impact overseas earnings for European companies.

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