Auckland Transport spends $3.5m in one year advertising its own campaigns

Auckland Transport spent $3.5 million on advertising in 2024, facing criticism for prioritizing marketing over public service, with campaigns like ‘Bus to the Mall’ drawing backlash. Mayor Wayne Brown emphasized the importance of service delivery over branding, leading to government reforms aiming to return transport decision-making to elected representatives. Despite fare increases, AT’s initiatives like the ‘Pothole Promise’ have seen success in addressing public needs efficiently and cost-effectively.

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