Providers reprimanded for pressuring customers, exploiting women’s insecurities or trivialising medical risks
The Advertising Standards Authority has reprimanded six cosmetic treatment providers for pressuring customers and exploiting women’s insecurities in advertisements for liquid Brazilian butt lifts (BBLs). This unregulated cosmetic procedure, which involves injecting fillers into the buttocks for enhancement, poses significant health risks, including potentially life-threatening infections. The investigation highlighted the need for greater scrutiny and regulation in the cosmetic treatment industry to protect consumers.
