Around the World: Heinz means scenes

Antony Young’s new column for StopPress covers Amazon’s US election coverage with Brian Williams hosting a Presidential Election Night special, signaling a shift in live TV news to streaming services. Advertisers are avoiding news media due to brand safety concerns, as seen with EW Scripps Co cancelling its national news service. Heinz UK apologizes for an ad featuring a black family that sparked controversy, while Google’s share of the US search ad market is expected to drop below 50% due to competition from TikTok and others. Finally, a survey reveals that consumers are unsubscribing from digital marketing communications due to excessive messaging, with 56% opting out if they receive more than four messages from a brand in a month.

Full Article