Antony Young’s new column for StopPress covers Amazon’s US election coverage with Brian Williams hosting a Presidential Election Night special, signaling a shift in live TV news to streaming services. Advertisers are avoiding news media due to brand safety concerns, as seen with EW Scripps Co cancelling its national news service. Heinz UK apologizes for an ad featuring a black family that sparked controversy, while Google’s share of the US search ad market is expected to drop below 50% due to competition from TikTok and others. Finally, a survey reveals that consumers are unsubscribing from digital marketing communications due to excessive messaging, with 56% opting out if they receive more than four messages from a brand in a month.
Full Article
Black Friday sales: Buyer beware
Anna Hall was shocked to find that an oven she had been eyeing at Smith City was now priced higher during Black Friday sales, going from $2399 to $2719.20 with an alleged RRP of over $3000. Consumer NZ warned about misleading pricing tactics during sales events like Black Friday, emphasizing the importance of genuine discounts and time-limited offers. Retail experts noted that retailers may offer more aggressive sales due to tough market conditions, potentially leading...
Read more