Apple and Microsoft raise prices due to rising chip costs

Apple and Microsoft have announced significant price increases for various products due to rising memory chip costs linked to the AI boom. Apple’s MacBook Air price rose from $1,099 to $1,299, while the iPad Air increased from $599 to $749. Microsoft also raised prices for its Xbox console, with 512 GB and 1 TB models increasing by $100 and $150, respectively. Both companies attribute these hikes to surging demand for memory and storage components.

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