In 2023, the partnership between TAG and industry organizations saved advertisers $10.8 billion through anti-fraud efforts, resulting in a 92% reduction in adspend losses due to invalid traffic. The study evaluated the impact of anti-fraud programs, highlighting the importance of industry collaboration in combating ad fraud and the need for ongoing vigilance to stay ahead of fraudulent activities. The implementation of broad anti-fraud standards led to US IVT losses of $979 million in 2023, showcasing the success of industry initiatives in protecting the digital advertising supply chain.
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US Postal Service to accept inbound parcels from China, Hong Kong after suspension
The United States Postal Service (USPS) announced that it would resume accepting parcels from China and Hong Kong, reversing a previous suspension caused by President Trump ending a trade provision for duty-free shipments from retailers like Temu, Shein, and Amazon. The USPS is collaborating with Customs and Border Protection to implement efficient collection mechanisms for new China tariffs to minimize delivery disruptions. The Trump administration imposed a 10% tariff on Chinese goods and eliminated the...
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