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In 2023, the partnership between TAG and industry organizations saved advertisers $10.8 billion through anti-fraud efforts, resulting in a 92% reduction in adspend losses due to invalid traffic. The study evaluated the impact of anti-fraud programs, highlighting the importance of industry collaboration in combating ad fraud and the need for ongoing vigilance to stay ahead of fraudulent activities. The implementation of broad anti-fraud standards led to US IVT losses of $979 million in 2023, showcasing the success of industry initiatives in protecting the digital advertising supply chain.
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