Amazon Prime Partners with Harris Farm Markets Impact on Coles and Woolworths

Amazon has officially launched its fresh grocery delivery service in Australia through a partnership with Harris Farm Markets, marking its first foray into fresh food distribution in the country. Initially available in 80 Sydney suburbs, the service promises same- or next-day delivery of high-quality produce, responding to growing consumer demand. This move heightens competition for local giants Coles and Woolworths, who are already enhancing their operations with automation. Amazon aims to attract customers with free shipping options to bolster its Prime membership.

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