Amazon’s ad business soars, reaching US$56 billion in 2024 | News

In 2024, Amazon’s advertising business surpassed US$50 billion for the first time, generating $56.2 billion from sponsored ads, display, and video advertising, marking an 18% increase from the previous year. CEO Andy Jassy revealed a $69 billion run rate for advertising revenue, driven by growth in streaming ads, particularly on Prime Video, which now includes limited ads in various countries. Despite Q4 2024 ad revenue slightly missing analyst estimates at $17.29 billion, Amazon’s advertising segment now comprises 9% of total turnover, with overall net income reaching $20 billion and a full-year net income of $59.2 billion, highlighting substantial growth and positioning the company as a major player in the digital advertising space.

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