In 2024, Amazon’s advertising business surpassed US$50 billion for the first time, generating $56.2 billion from sponsored ads, display, and video advertising, marking an 18% increase from the previous year. CEO Andy Jassy revealed a $69 billion run rate for advertising revenue, driven by growth in streaming ads, particularly on Prime Video, which now includes limited ads in various countries. Despite Q4 2024 ad revenue slightly missing analyst estimates at $17.29 billion, Amazon’s advertising segment now comprises 9% of total turnover, with overall net income reaching $20 billion and a full-year net income of $59.2 billion, highlighting substantial growth and positioning the company as a major player in the digital advertising space.
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Asian Angle | North Korean soldiers: the future protectors of China’s belt and road?
Intelligence reports from Ukraine and South Korea reveal that North Korean special forces have proven to be highly skilled and disciplined in the Russian war effort, contrary to initial dismissals. While they excel in small arms and close-quarters combat, they struggle with trench warfare and drone countermeasures. Their rigid ideological discipline has caught the attention of Chinese military analysts and private security contractors, who see them as valuable assets due to their loyalty and willingness...
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