Airbnb users to play gladiators in Rome's Colosseum, sparking mixed reactions over $1.5 million deal

The ancient Roman Colosseum will host staged gladiator fights for the first time in two millennia under a $1.5 million sponsorship deal with Airbnb, aiming to promote “conscious tourism.” Critics express skepticism about the partnership, citing concerns over short-term rental platforms fueling overtourism and limiting affordable housing. The deal includes an educational program renewal and allows eight Airbnb users to participate in faux gladiator fights, drawing mixed reactions from visitors and activists.

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