Record $11.8B Spent Online on Black Friday

Earlier this month, MasterCard revealed that over 40% of consumers in the U.S., Canada, U.K., and UAE use AI tools for shopping, particularly among Gen Z (61%) and millennials (57%). AI-driven shopping contributed to a record $11.8 billion in online spending on Black Friday, a 9.1% increase from 2024, as consumers utilized tools to navigate pricing and discounts amidst economic pressures. With tighter budgets, shoppers relied on AI for personalized recommendations and efficient gift buying, leading to expectations of strong sales on Cyber Monday.

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