Agency Report Cards 2024: We grade 25 APAC networks | Analysis

In 2024, the ad industry faced financial challenges, with layoffs and budget cuts impacting agencies. Generative AI adoption was rapid but results were mixed, raising questions about its impact on creativity. The Agency Report Cards for APAC networks showed a concentration of B and C grades, with media agencies performing well and a focus on business growth and innovation. Despite accolades, creative performance was average due to economic factors and industry shifts towards AI.

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