In 2024, the ad industry faced financial challenges, with layoffs and budget cuts impacting agencies. Generative AI adoption was rapid but results were mixed, raising questions about its impact on creativity. The Agency Report Cards for APAC networks showed a concentration of B and C grades, with media agencies performing well and a focus on business growth and innovation. Despite accolades, creative performance was average due to economic factors and industry shifts towards AI.
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Playrooms, vitamins and training: Why some Singaporeans are spending thousands on pet birds
SINGAPORE: Ms Resse Tan's journey from pet owner to bird rescuer began six years ago with her lovebird, Luna, leading her to create a spacious environment for her growing flock. As bird ownership shifts towards prioritizing pet welfare, owners are now investing in nutrition and veterinary care, reflecting a more educated and compassionate approach to bird-keeping in Singapore. Explain It To Me Like I'm 5: In Singapore, many people are now taking better care of...
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