Global media often portrays Africa in a negative light due to the continent’s failure to tell its own stories, according to journalists advocating for the creation of robust continental media organizations. Despite calls for a Pan-African News Agency, established in 1979, to counter Western narratives, a 2024 report revealed that Africa’s coverage by major news outlets mostly focuses on poverty and political issues, neglecting positive developments in culture and innovation. Journalists like Arthur Davies Sikopo emphasize the urgent need for Africa to establish platforms that can challenge misconceptions and project a more positive image of the continent, with experts like Azu Ishiekwene stressing the importance of African nations investing in content creation and collaboration to reshape the global narrative about Africa.
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