A study by Africa Practice and Africa No Filter reveals that negative Western media coverage of African affairs leads to an annual loss of US$4.2 billion, impacting economies and investor confidence. The study focuses on skewed coverage during elections in Kenya, Nigeria, South Africa, and Egypt, noting biased portrayal and potential GDP savings if media sentiment is positive. The call for a globally respected African media outlet is emphasized to challenge stereotypes, improve credit ratings, and attract foreign investments in key sectors.
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