The White House criticized Amazon as engaging in a “hostile and political act” after reports suggested the company would display price increases due to Trump’s tariffs on its products. Amazon later clarified that this plan was only considered for its low-cost Haul platform and had not been approved or implemented. The relationship between Trump and Amazon founder Jeff Bezos has improved, with Bezos attending Trump’s recent inauguration and Amazon contributing to related events despite past criticisms between the two.