A new culture war is brewing — and Coca-Cola’s AI Christmas ad is at the center

A new culture war is emerging within the creative class over the use of generative artificial intelligence, with some praising AI for its speed and innovation while others see it as a threat to traditional artistic methods. Coca-Cola recently released a Christmas commercial created using AI, sparking criticism from creators and customers who view it as a troubling trend of replacing human artistry with machine-generated content. This debate is part of a broader battle among creatives, reminiscent of past technological disruptions like photography and digital publishing, as generative AI continues to reshape the creative landscape.

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