A more inclusive society is a stronger one: Special’s tool to increase diversity in advertising

Special Group, in collaboration with All is for All, has launched The Inclusive Code to promote inclusivity in advertising, beginning with a focus on the disabled community. The code aims to break habits that hinder inclusivity, such as setting high standards, gatekeeping, and cherry-picking representation, providing guidance on how to improve accessibility and representation authentically. Special’s Chief Strategy Officer, Rory Gallery, emphasizes the importance of inclusivity in shaping perceptions and creating a stronger, more inclusive society.

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