Publicis Groupe has won The Coca-Cola Company’s U.S. and Canada media account from WPP, with Coca-Cola’s U.S. media spend at $785 million in 2024. WPP had held the account for four years but is expected to renew its global partnership with Coca-Cola, which has been focused on digital transformation and global consistency in marketing. WPP Open X managed creative, media, data, and technology for Coca-Cola, transitioning the majority of its marketing efforts to digital and experiential work.
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The 95-Year-Old Japanese Man Who Is the World’s Oldest Speedskater
Iichi Marumo, a 95-year-old Japanese speedskater, began his competitive career at 88 and has since won numerous gold medals in races around the world, becoming a minor celebrity in Japan. Despite his age, he continues to push the boundaries of senior sports, competing in age categories created specifically for him in speedskating events. Marumo's resilience and determination were showcased in a recent race where he fell, crawled to the finish line, and announced his retirement...
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