Meta’s chief marketing officer, Alex Schultz, is set to release a book on digital marketing titled CLICK HERE: The Art and Science of Digital Marketing and Advertising on October 7, 2025, in partnership with Wildfire and Little, Brown and Company. The book aims to provide guidance to digital marketers on customer identification, channel selection, creative content testing, AI utilization, and campaign performance measurement, filling a gap in literature for modern digital channels. Proceeds from book sales will be donated to education-focused charities, as Schultz, with over 20 years of experience in business growth, shares insights gained from his career at Meta and guiding startups like Airbnb and Coursera.
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Russia Pushes Back Ukraine’s Offensive With Drones and North Korean Troops
Russian and North Korean forces have made significant advances in the Kursk region of Russia, threatening Ukraine's supply lines and hold on territory. The joint forces, utilizing well-trained drone units and artillery fire, have overwhelmed Ukrainian positions, leading to casualties and potential retreat. Despite initial gains by Ukrainian forces last summer, recent setbacks in Kursk have weakened their position, with North Korean soldiers playing a significant role in the latest wave of attacks. Full Article
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