In today’s rapidly changing business environment, digital marketing is crucial for successful brand strategies, yet traditional marketers are falling behind in adopting these essential skills. To bridge the gap, traditional marketers must master Google Analytics 4 for data-driven decisions, understand media buying and advertising costs for efficient campaigns, and recognize the impact of creative ad formats on performance. By continuously learning through free online resources like Google Analytics Academy, HubSpot, and LinkedIn Learning, traditional marketers can navigate the digital landscape effectively and stay competitive.
Full Article
Bala Pomaleh joins Dentsu Malaysia as CEO Media | News
Bala Pomaleh has been appointed CEO of Media at Dentsu Malaysia, returning after almost a decade to lead the agency's media business. His experience includes previous roles at Mediabrands Malaysia and Carat Malaysia, with plans to further integrate and innovate under his leadership alongside Dentsu Malaysia CEO Audrey Chong and MD creative Uday Desai in 2025. Full Article
Read more