Dentsu Creative global executive creative directors Darren Urquhart and Tom Smith have left to freelance, having led the American Express UK account since December 2022. They cited a difference of opinion about employment as the reason for their departure, thanking Sue Higgs, Caroline Pay, and Julie Scelzo. Under new leadership and restructuring by Jessica Tamsedge, Dentsu Creative is moving forward after the duo’s departure, wishing them well in their freelance venture as Urquhart and Smith.
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AB InBev moves beyond sponsorships—betting big on owned festivals | News
Budweiser's 'Tomorrow is Yours to Take' campaign has made its way to India after three years, focusing on music, festivals, and experiences to connect with the youth. AB InBev India has tailored the campaign to align with the Indian audience's love for music, shifting the focus to festival-goers. Experiential marketing has become crucial for alco-bev brands in India due to tightening regulations, with AB InBev India leading the charge by engaging young consumers through immersive...
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