40 Under 40 2024: Sofia Yip, Edelman | News

Sofia Yip is the Head of Brand and Gen Z Lab APAC Lead at Edelman Hong Kong, showcasing expertise in corporate reputation, crisis management, and brand marketing. Her strategic leadership has elevated Edelman’s stature, securing key wins like the 2024 Hong Kong Airport Authority retail bond campaign. Yip also leads efforts in diversity, equity, and inclusion, mentors students at local universities, and has earned recognition on Campaign’s 40 Under 40 list for her industry contributions.

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