‘Forgotten’: How one Mexican city struggles against big industry for water

In San Cristóbal de las Casas, Mexico, the pervasive presence of Coca-Cola’s red and white logo signifies the company’s overwhelming popularity, but also highlights the environmental peril faced by communities like San Cristóbal due to the massive water usage by multinational corporations like Coca-Cola. As Mexico’s most popular drink, Coca-Cola’s production contributes to billions of dollars in sales annually, but the impact of climate change is leading to a difficult confrontation with the water-intensive practices of such companies, prompting concerns about water distribution and resource allocation in the region. Fermin Reygadas of Cántaro Azul, a local nonprofit, emphasizes the unequal access to water resources, stating that water tends to flow towards profitable businesses like Coca-Cola rather than benefiting the local population.

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