NBA Legend Shaquille O’Neal made a bold business decision by walking away from a $40 million Reebok shoe deal after a woman criticized the high prices of his sneakers. This encounter led Shaq to prioritize affordability, launching a successful affordable footwear line with Walmart that sold over 400 million pairs. Shaq’s commitment to ethical business practices and making a positive impact on people’s lives sets him apart as a true success story in the industry.
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