Tiger Beer launches ‘You Never Roar Alone’ campaign, emphasizing the importance of collective support in achieving individual dreams, based on evolving consumer sentiment. The repositioning aims to foster deeper connections with consumers in a crowded beer market, leveraging Tiger’s image of ambition and progress. The campaign is being rolled out in Southeast Asia before expanding globally, with digital engagement playing a key role in encouraging consumers to share their stories of collective progress.
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China cracks down on Calvin Klein, Tommy Hilfiger parent companies | News
China's MOFCOM added PVH and Illumina to its 'unreliable entity' list for violating market principles and discriminating against Chinese companies, amid escalating US-China trade tensions. PVH faces scrutiny for alleged improper conduct in Xinjiang, impacting its presence in China, while Illumina's inclusion reflects broader geopolitical tensions. The move comes as part of China's response to US sanctions, signaling increased scrutiny of US corporations operating in China. Full Article
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