Giants-Cowboys Thanksgiving snoozer drew 38.5 million viewers, most of 2024

The Thanksgiving game between the Dallas Cowboys and New York Giants featured backup quarterbacks Cooper Rush and Drew Lock, resulting in a low-scoring affair with Dallas ultimately prevailing 27-20. Despite the less than stellar gameplay, the matchup drew an impressive 38.5 million viewers, peaking at 41.3 million during the second quarter, making it the most-watched NFL game of the regular season on any network. The win pushed the Cowboys’ record to 5-7, highlighting the continued popularity and viewership success of the NFL.

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