Shaadi.com and Zepto have collaborated for a viral advertising campaign this wedding season, sparking playful banter on social media with a hoarding featuring ads from both companies. The humorous exchange between the two brands, with Zepto promoting quick delivery of ethnic wear and Shaadi.com jokingly offering grooms that take longer than 10 minutes, garnered attention on LinkedIn and led to other brands like Faasos and CashKaro joining in. Zepto’s co-founder Aadit Palicha, a young entrepreneur on the Hurun India Rich List, engaged in lighthearted banter with Shaadi.com’s CEO Anupam Mittal, further amplifying the campaign’s reach.
Full Article
Shukla In space: Benefits far outweigh cost, says Isro chief
About the AuthorChethan KumarChethan Kumar, Senior Assistant Editor at The Times of India, explores the evolving narrative of a young democracy, highlighting significant events like stock market scandals and advancements in technology. He believes that every aspect of life, from societal struggles to scientific achievements, holds a story waiting to be uncovered. Explain It To Me Like I'm 5: Chethan Kumar, a writer for The Times of India, believes that every part of life has...
Read more