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After the US Election results, Barron Trump, 18-year-old son of President-elect Donald Trump, played a key role in shaping his father’s campaign strategy by advising on podcast appearances to target young male voters. Barron’s influence led to Trump engaging with internet personalities like Adin Ross and appearing on popular podcasts, resulting in a successful appeal to younger audiences. Barron’s suggestions on engaging with online content consumers, rather than traditional media, helped Trump secure over 50% of young male votes, with Lara Trump acknowledging Barron as the campaign’s “sleeper” agent.
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