A new report by Second Harvest reveals that 46.5% of food in Canada is wasted, with 41.7% of this waste deemed avoidable, resulting in a loss of $58 billion. Despite little improvement in Canada’s food waste situation, the Canadian Food Sentiment Index shows that 76.6% of Canadians are actively trying to reduce food waste. Initiatives like the “Look-Smell-Taste” campaign by Too Good To Go are helping consumers evaluate food freshness based on sensory cues rather than relying solely on best-before dates, ultimately reducing unnecessary waste and saving money.
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